There’s one part of boot camp marketing that most trainers are missing:
It’s SELLING!
Getting leads is just one small part of boot camp marketing. Getting leads is the easy part. The other part (and the harder one) is SELLING.
Here are a few ideas to get leads:
1. By Phone – As soon as a prospect tries out your boot camp or submits their phone number on your website, set up a phone follow up schedule.
I make the majority of my follow up calls in the first 4 days because that is when a prospect is the “hottest”
2. By Email – Be sure to have a pre-set email auto responder system. This is a great way to follow up with leads (I use A-Weber and it works great).
The best part is that you only have to create the emails once, then as leads are entered into your “funnel”, the follow up happens on auto-pilot (saves you more time).
Then after they sign up, I call every 10 days, I will call once a week for 30 days, then once a month after that.
3. Through Another Person – If one of your boot camp members referred a friend, or knows a potential client, they can follow up for you.
And if you motivate your boot camp members by giving them half off their next month by getting the lead to sign up, then they will bend over backwards to help you.
4. In person – Something that is not done often enough. For some reason boot camp operators don’t set up initial appointments very often? But it’s such a powerful sales tool. I always try to get them to arrange a meeting, as I know, if they have tried my Boot Camp I know they love it and are much easier to sell to if you have them in front of you (NLP is easier done face to face).
And for leads that will make great referral sources, I’ll take it a step further by taking them out for coffee, or lunch.
If they have a lot of “influence” in the community, or are a big business person, it can be well worth it.
5. By Mail – A personal letter with a hand written address on the envelope is VERY POWERFUL, especially when you enclose a $150 dollar VIP Membership Card to your Boot Camps.
All these methods are like little spokes on a wheel, and when you add them all up, they become a powerful addition to your boot camp marketing.
Scott Williams
Creator: www.bootcampbasics.com.au
dTags: Boot Camp, bootcamp basics, bootcamp business, bootcamp marketing, business, Scott Williams
